YANNAINGSOE 000861185 COMP1647 ITP

Topics: Marketing, Customer service, Change management Pages: 12 (3364 words) Published: April 18, 2015


Table of Contents

No
Description
Page
1
Introduction
3
2
1. Company Background
3
3
1.1 Issues hindering organization
3
4
1.2 Things need to focus
4
5
Strategic Evaluation
5
6
Impact of IS
6
7
A. Two new major system
6
8
Online Transition Processing System
7
9
Creative Marketing System
7
10
B. Organizational Change
9
11
C. Outsourcing and In-housing
11
12
D. Plans for Disaster
12

Introduction
I have been invited by Amazing Destinations as a consultant. My work that needs to be done is to analyst the organization’s existing strategic position and deep investigation of the issues that impact on company. And I need to find my way to solve those issues. According to the Amazing Destination’s scenario I have found some of the issue that need to be address. 1Company Background

This company is a Travel Agency that focuses on adventure holidays. It has been operate for 12 years. Company arranges tours and holidays to destination such as Alaska, Borneo, Burma, Greenland and Namibia. The good point of Amazing Destination is at the end of the trip company get feedback from customers by giving feedback forms. This is the reason to company success. Agency has focus on luxury tour since the company run. But the numbers of booking are falling in recent. As a result Amazing Destination needs to plan a new strategy to maintain their success. As a solution they want to change luxury tour into real adventure holidays. 1.1 The issues that hold back (hindering) organization are –

Bookings are falling:
Clients are bored to such kind of luxury trip. They want new experience. Age group:
If system has change, it will need to concern about the age group of customers (current customers are mostly 40 to 60). The adventure holidays are more likely to young client. Size of market:
In previous Luxury tour system 40% of the client has been at least 6 holidays with Amazing Destination. It is not sure whether new system may achieve like previous one. Cost widely money:
Adventure holidays are such a danger inherent type of trip. So the company need to set safety precautions, this will cost great deal of money. Lack of experience staff :
If the new system run before the staff is ready, it will bring lots of trouble. Before the new system run it need to be train to operational staff. Outdated IT system
As an old system is run in manually, the work force of IT staff are weak. And no new information technology has been developed. No experience & develop digital market
Currently the organization has no website and IT staffs are no experience on web & digital marketing.

1.2 The things needs to be focus on are -

Living conditions of clients
In new system the conditions are much difference with luxury holidays. According to adventure holiday, the basic living conditions may need to concern with clients. Budged for young clients :
Young clients may need to adjust their university fees and holidays. New marketing strategy
To achieve the familiarity of new adventure new marketing strategy is needed. Amazing Destination said that “the number of clients will need to double”. This intends to lower vacation cost and give services to wider spectrum of people. Company choose effective advertising technique, it was digital marketing. This will lower course, but IT department is not able to complete fully. If needed the company need to outsource. Define adventure policy

As it is new brand and new market, they need to reset the current vacation policies. They need to call specialist in certain fields need to define best practices. E.g. under age 18 can’t go without escorted by adult. Travelling requirements, adventure activities, accommodation facilities and so on are needed to define well. Train and reinforce Staff

Management need to support require staff such as local specialist, IT technicians etc. Some of the new tasks are unable to complete with existing...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Itp Disease Essay
  • Itp 1101 Research Paper
  • ITP 310 Study Guide Essay
  • A Case of Itp Case Study Essay
  • Toefl Itp Examinee Handbook 2010 Essay
  • Summary Of OJT Essay
  • On The Job Training Essay

Become a StudyMode Member

Sign Up - It's Free