Salesforce Marketing Cloud Differentiators

Topics: IP address, E-mail, Reputation Pages: 2 (676 words) Published: April 6, 2015
ExactTarget Differentiator
Why Customer’s Need This
Proof ExactTarget Meets These Needs
Scalability and Speed

Customers need fast, reliable high-volume delivery of content The ET system has the power and capacity to manage the most sophisticated campaigns Clients never outgrow ET – architecture allows clients of all sizes to scale within the solution ET successfully manages the smallest and largest of companies (100 sends to 1B sends or more)

Platform designed specifically to send emails at speed unmatched in the industry – over 17,500/sec, 726M/day Over 21 Billion emails sent monthly
Platform will handle massive spikes in traffic caused by email activity (clicks, opens, etc.) 3.1B+ API calls/month (103M+/day)
Over 500,000 automations
Over 1B Transactions / day

Timely email delivery is critical
Because of ET’s highly reliable infrastructure, ET clients are assured of speedy, reliable, and consistency first delivery attempt. ET is unparalleled in getting the mail out the door

ET’s strong uptime proves there are no scheduled downtimes for system maintenance (99% is standard SLA) Data centers use a ‘pod architecture’ making them highly available and fully redundant Geographically disparate data centers are equipped to withstand forces equivalent to an F5 tornado


Companies can’t generate revenue from email that doesn’t make it to the inbox. Good deliverability is the result of good email marketing practices and staying true to permission By using a shared IP it is possible that your mail could be blocked due to the poor practices of another client using the same IP as you. It’s common that lower tier providers only offer shared IP addresses.

ET has a good reputation because we’re committed to permission-based email marketing and hold our clients to that standard. Receivers will work with us to get deliverability issues resolved ET offers dedicated IP addresses, which allow clients to build their own...
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