Leadership And Change Management At Mcdonalds Commerce Essay

Topics: Marketing, Change management, McDonald's Pages: 9 (2731 words) Published: March 12, 2014
Leadership And Change Management At Mcdonalds Commerce Essay This report is conducted on McDonald’s. In 1st section focus on change and resistances to change, real examples of change process and its implementation, scope of change at McDonald’s and possible resistances and conflicts to change at McDonald’s. The last section provides management role for making effective plan and strategies to implementation of new change in this way minimise the resistance from employees resistances against this change. Table of Contents

Name of Contents
Page no.
McDonald Profile
Change and Resistance to Change.
Real example of change process and its implementation.
Scope of Change at McDonald’s.
Resistances and Conflicts to change at McDonald’s.
cDonald’s Profile:
“McDonald's started his business in 1940 with 1st restaurant opened in San Bernardino, California by Richard. It was the result of the thoughts of two brothers, Dick and Mac McDonald’s who introduced a new revolutionary restaurant “Speedee Service System" in 1948 which was established on principles of the modern fast-food restaurant. Speedee completely replaced with Ronald McDonald’s by 1967. 1st time used as trademark on the name McDonald’s on May 4, 1961, with the description "Drive-In Restaurant Services which is still continues until end of June, 2010. The logo trademark on an overlapping, double arched "M" symbol was introduced in Sep 13 1961. The "M" double overlapped arched symbol logo was temporarily disfavoured by September 6, 1962. The modern double arched "M" symbol started in November 18, 1968. “(McDonalds , 25 August , 2010 ,http://www.mcdonalds.co.uk ) “The list of inventions, the Big Mac in 1968, the Egg McMuffin in 1973, the Happy Meal for children in 1979, or Chicken McNuggets in 1983 .At the present time, McDonald’s have more than 31,000 restaurants in 119 different countries of the world of which a lot are franchised”. (www.mcdonals.com.uk) “McDonald’s vision is to become world’s best and quick service experience restaurant for this purpose McDonald’s delivering outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. In mission statements includes best employer or our people in each community around the world, excellent operational for delivery to customers and enduring profitable growth by expanding the brand and leveraging strength of McDonald’s through innovation and technology” McDonald Corporation ,2010) Change and Resistance to Change:

“According to Rev. Sharon Patterson that which people want to changes are babies who have wet diapers. We can be explained that change is an effort that consists of actual physical changes to operations and different exciting incentive is really painful process in the workplace” (Bernerth, 2004)” Change Process Model

“Though we all know and believe that progress means change, and we all want and need progress, but not even the prospect of attaining profit from change that everyone will ready and willing to hold change. On the other hand, it is widely believed and trust that most would resist change”, (Duck, 1993)” According to Duck (1993) bluntly he pointed out that “change is intensely personal”.” but according to Petersen (2002) reckons that “for many people, the spectre of change produces Factor of Fear, Uncertainty and Doubt”. (Peterson, 2002)” “Since change is widely accepted all over the world as almost always from top management to down and its brings by the management, those people which are only being managed would also always show resist against change, before imposing change or before forward change its duty of manager to make a such type framework which should be overcome over all resistance before implementation”. (Peterson, 2002)

“Resistance to change can be defined as it’s a perceived behaviour of organization members which are refuse to...
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