Investing in Brazil

Topics: Luxury good, LVMH, Brazil Pages: 14 (3946 words) Published: December 3, 2012
FDI project

Table of Content
1. Company Overview and Strategy ........................................................................................................ 2 a) Hermes ............................................................................................................................................ 2 b) Place ................................................................................................................................................ 2 2. Description of FDI Project.................................................................................................................... 2 a) FDI & Scope of the project .............................................................................................................. 2 c) Hermès’ strengths and weaknesses ................................................................................................ 2 3. Rationale for the original FDI Project .................................................................................................. 3 a) Market of luxury goods ................................................................................................................... 3 c) Culture ............................................................................................................................................. 3 d) Economic growth ............................................................................................................................ 3 e) Nearly Half of All Brazilians Read Newspapers ............................................................................... 3 f) Tax side and revenue side ................................................................................................................ 3 4. Target Country Business Environment ................................................................................................ 4 a) Strengths ......................................................................................................................................... 4 b) Opportunities .................................................................................................................................. 4 c) Weaknesses ..................................................................................................................................... 4 d) Threats ............................................................................................................................................ 5 5. Alternative Country Issues .................................................................................................................. 5 a) Opportunities .................................................................................................................................. 5 b) Risks................................................................................................................................................. 5 6. Industry Perspectives .......................................................................................................................... 6 a) Rivalry and competition .................................................................................................................. 6 b) Market projections .......................................................................................................................... 6 c) Potential partners ............................................................................................................................ 6 7. Conclusion ........................................................................................................................................... 6 Appendix.................................................................................................................................................. 7 References...

References: - Hermès: Reference Document – Annual report, 2011
http://www.hermesinternational.com/content/download/609/4430/version/2/file/Document+de+r%C3%A9f%C3
- Hermès: Turnerover – 2nd quarter, 2012
http://finance-fr.hermes.com/2012/CHIFFRE-D-AFFAIRES-2EME-TRIMESTRE-2012
- Ernest&Young: Growing opportunities - Russia FDI report, 2011
http://www.ey.com/Publication/vwLUAssets/Growing-opportunities-Russia-FDI-ReportEN/$File/Growing-opportunities-Russia-FDI-Report-EN.pdf
http://articles.latimes.com/2012/aug/22/business/la-fi-mo-russia-wto-20120822
- World trade organization, 2012
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