Concord Bookshop Paper

Topics: Change management, Management, Health care Pages: 4 (670 words) Published: June 2, 2014


Concord Bookshop Paper
Anthony L Dothsuk
HCS/587
May 26, 2014
Doria Chege
Concord Bookshop Paper
The evidence of change has never been more apparent then as witnessed in the health care industry at present time. Both internal and external influences are serving to create a rapidly evolving health care marketplace that requires health care organizations to not only recognize change but be willing to incorporate a learning culture that is proactive to continuous change (Spector, 2010). The successful implementation of change is highly dependent upon how change is introduced, applied, and supported that enables old processes to be dismissed, new ideas are introduced, and a new vision that includes desired changes is accepted by all employees that it will influence (Spector, 2010). The owners of the Concord Bookshop viewed change as a stand-alone process for improving their business or the introduction of a business solution (Spector, 2010). The real application of change has to do with involving people to change a process, technology, or even organizational wide change modalities. Instead, the owners and board directed change and assumed that if it was mandated then change would be automatic (Spector, 2010). Communication

A critical phase that was overlooked by Concord Bookshop is communication planning. Analytical assessments and the recognition of what changes are needed is a valid starting point, but if these changes are not communicated effectively then changes will be met with great resistance and confusion by employees, vendors, and most importantly customers (Spector, 2010). Awareness must be communicated that identifies the reason for change and the downside if change is not implemented (Spector, 2010). This awareness depends on ensuring that the communication applied is specifically designed for the audience it is intended. Communication of change will be delivered differently to front-line employees than it would be to upper management...

References: Spector, B. (2010). Implementing organizational change: Theory into practice (2nd ed). Upper Saddle River, NJ: Pearson Prentice Hall.
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