Change Management (Ebay Case Study)

Topics: Electronic commerce, EBay, Strategic management Pages: 28 (7628 words) Published: December 30, 2011
1.2 Company Profile
Rising from the ashes of one man’s (Pierre Omidyar) vision the world’s largest online market place ( has been created, with it been nurtured in a creative, strategic, innovative manner puts it at the level which it resides today. EBay Inc is an American internet company that is wholly responsible for the management of a worldwide auction and shopping website that different categories of people and businesses buy and sell a broad variety of products and services, in today’s market this community has gone on to span into tens of millions and also with an ever growing popularity making it the most popular shopping destination on the internet.

Millions of buyers and sellers have made eBay Inc. the world's largest and most popular Internet site for individuals and businesses to exchange goods. By 1999 eBay had 5.6 million registered users and listed over 3.1 million items for sale; by 2004 there were an estimated 65 million registered users from 150 countries, 971 million items for sale, and gross merchandise sales hit $15 billion. eBay owns local sites in 19 countries, has stakes in another eight foreign nations, and provides users with its own online pay service, PayPal Inc (eBay Inc, 2010).

The current most powerful online marketplace created in 1995 as a result of a vision that was aided through the seeking of funds from venture capital investors at the world’s technology hub (Silicon Valley) this quest happened to be fruitful with investors been fairly confused of it been a good investment.

eBay pioneered online trading by developing a web-based community in which buyers and sellers were brought together in an efficient and entertaining format to browse, buy, and sell items, such as collectibles, automobiles, high-end or premium art items, jewellery, consumer electronics, and a host of practical and miscellaneous items. In early 2002, the eBay trading platform was a fully automated, topically arranged, intuitive, and easy-to-use service that supported an auction format. Sellers listed items for sale and buyers bid on items of interest in a fixed-price format in which sellers and buyers traded items at a fixed price established by sellers (, 2010). eBay maintained a worldwide platform that consisted of Billpoint,, eBay International, eBay Motors, eBay Stores, eBay Local Trading, and eBay Live Auctions.

With eBay been the enabler of trade on local, national and international scale around the world and having on its site on any given day millions of items which runs across thousands of categories for sale does nothing more than help eBay’s revenues continuous growth, the sky is seemingly the limit for the company despite opposition from competitors such as Yahoo!, and its increasing number of imitators.

1.3 Company Structure
Sprung up from a simple ecommerce company on Wall-Street to now been a giant e-commerce conglomerate that has complete change the way online market is perceived

eBay Organisational Structure
This sort of structure promotes specialization of labour into distinct tasks, encourages the use of managerial and technical skills efficiently, and allows decisions to be made faster.

Refer to appendixes for the list of positions held by the names in the organization chart.

1.4 Company Culture
Build on a platform of entrepreneurship which harness the spirit of creativity and innovation in a technical sense that transformed the world of commerce, due to the fact that eBay tries as much as possible to differentiate its business model through the creation of a form of an abode for the coming together of different people to share their personal experiences and also exchange ideas being possess, this sort of community has embedded in the spirit a sort of culture that gives back to the community, with eBay making clear its focus on not centred on building cars or others but more towards building...

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