235004421 Blackberry Pest Analysis

Topics: BlackBerry, Research In Motion, Smartphone Pages: 8 (2259 words) Published: December 23, 2014
BlackBerry Limited, formerly known as Research In Motion Limited (RIM),[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets, but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry's software and hardware products are used worldwide by various government's agencies and by car makers and industrial plants throughout the world, much of this activity being unseen by the public. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along withJim Balsillie until January 22, 2012; as of November 2013, Saad assumes the new title of "Lead Director and Chair of Compensation".[5] In November 2013, John S. Chen took over as CEO. His strategy is to subcontract manufacturing to Foxconn, and to focus on software technology.[6] Originally a dominant innovative company in the smartphone market for business and government usage, with 43% US market share in 2010, the company's dominance in the US smartphone market has in recent years declined precipitously, in part because of intense competition mainly from the current high US market share of Google's Android brands and also from the lower share that Apple's iPhone has of the market. Due to such competition, the company's share in the US personal consumer market was reduced to 3.8% in 2013.[7] In markets other than the US personal comsumer market BlackBerry's products have fared better. On September 23, 2013 the company signed a letter of intent to be acquired for US$4.7 billion, or US$9 per share, by a consortium led by Fairfax Financial which has announced its intentions to take the company private.[8] On November 4, 2013 the deal was scrapped in favor of a US$1 billion cash injection which, according to one analyst, represented the level of confidence BlackBerry's largest shareholder has in the company.[9] The majority of BlackBerry's remaining value lies in innovation, one aspect being its patent portfolio, which has been valued at between US$2 billion and $3 billion.[10] Research In Motion Limited was founded in 1984 by Mike Lazaridis and Douglas Fregin. At the time, Lazaridis was an engineering student at the University of Waterloo while Fregin was an engineering student at the University of Windsor.[11] RIM's early development was financed by Canadian institutional and venture capital investors in 1995 through a private placement in the privately held company. Working Ventures Canadian Fund Inc. led the first venture round[12] with a C$5,000,000 investment with the proceeds being used to complete the development of RIM's two-way paging system hardware and software. A total of C$30,000,000 in pre-IPO financing was raised by the company prior to its initial public offering on the Toronto Stock Exchange in January 1998 under the symbol RIM.[13] The company worked with RAM Mobile Data and Ericsson to turn the Ericsson-developed Mobitex wireless data network into a two-way paging and wireless e-mail network. Pivotal in this development was the release of the Inter@ctive Pager 950, which started shipping in August 1998. About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola. In 1999, RIM introduced the BlackBerry 850 pager. Named in reference to the resemblance of its keyboard's keys to the druplets of the blackberry fruit, the device could receive push email from a Microsoft Exchange Server using its complementary server software, BlackBerry Enterprise Server (BES). The introduction of the BlackBerry set the stage for future enterprise-oriented products from the company, such as the BlackBerry 957 in April 2000, the first BlackBerry smartphone. The BlackBerry OS platform and BES continued to increase in functionality—while the incorporation of...
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